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Wingspan Optics is a Binocular and Monocular company that specializes in the growing birdwatching market. They were looking for an icon based brand that could be used in multiple platforms that would stand out in the crowd of online retail. They also wanted a mark that would be flexible for product branding given the diverse demands of a broad range of optical products.
WINGSPAN OPTICS
After a thorough design process in which we attempted to integrate a W into the icon, we landed on a more esoteric take on the company's focus, birdwatching. Once we found the right look a custom lettertype that could stand on it's own was designed to compliment the angular icon. The packaging and product branding was kept clean and easily identifiable.
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