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ABOUT SCHMIDT

This piece from About Schmidt is part of a dream sequence in which Warren fantasizes about how successful his life could have been. The brilliantly performing Schmidt International fades into his retirement announcement in the Woodmen newsletter.

The Omaha Skyline appears behind him. However, at the time of filming the First National Tower was incomplete. I had to add approximately 20 stories to the building digitally.

We worked directly with Fortune magazine for this. They were a initially put off by some of the copy on the cover as it was not on brand for thier magazine. We explained to them that this was the dream of a man who was no business dynamo, and therefore the cover needed to project his naivity in these things.

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